Ethical Emotional Logical Appeals

Well as I said last week I am observing the space of Victoria's Secret.  This store is filled with arguments from sexuality to marketing product placement.  When it comes to the Ethical Emotional and Logical Appeals you can see them from the side walk of the store.

Unlike other clothing/appeal stores where the employees have to wear and promote the stores clothing, employees wear all black suits (even though they could be wearing the attire under their cloths).  Mainly because this would be a little inappropriate for women to walk around in their bra and panties or lingerie.  The employee's at Victoria Secret are trying to give an ETHICAL APPEAL by saying we are professionals here to help you, rather it be sizing you for a bra or helping you find the perfect piece for a weekend get away.  I think it is a good move on Victoria's Secret's part. If you go into Chico's undergarment store Soma the employees wear silk robs and to me it made me feel like they don't take there job as seriously.

The second you walk into VS you smell all there many different scents all ranging from "Sweet Pea to Berry Kiss" and everything is light pink to bright pink.  These smells and colors hit you with the feelings of softness and calmness and as gay as this may sound sexyness.  Think about when babies are born: its either baby pink or light blue and the girls get the pink stuff and the boys get the blue stuff.  So from the point we are born a female we had something that was pink.  Its the color pink that makes us feel like a female; it hits us very EMOTIONAL.

Victoria's Secret doesn't just want to promote sex obviously, it wants to pull in all different kinds of customers.  They aren't targeting the same customers as Fredrick's of Hollywood, they want everyone to feel comfortable stepping in there door which is why they LOGICALLY give you TWO doors to step into.  One door that goes straight to the bras and panties and one that goes to the products first.  

I'm excited to go more in depth with my observations coming up in our paper! Hope everyone else's places are going great!